Facebook Advertising Doesn’t Work

Many business owners that I meet tell me that they’ve tried Facebook advertising but it doesn’t work for them. This might be the case but consider the following points: Consider your audience – what are they interested in reading or watching? Facebook advertising is not a one-time thing. You need to build rapport with your audience before they buy from …

I Have Never Liked “Social Media!”

Whilst I have never liked the term – social media – I have named my business – The Social Media Guy. Why is that? Social Media – a problematic term “Social media” puts too much emphasis on people and socialising. Now it holds a negative connotation and is too often blamed for problems in today’s world. To a certain extent, …