The first step to creating a campaign in Meta Ads (Facebook, Instagram, and WhatsApp) is selecting the right objective to help you achieve the best results. Generally speaking, the objectives will match your business marketing goals and follow a similar structure to a marketing funnel. When you click the create button in Ads Manager, a small window will pop-up showing …
When you start up a business, there are various costs involved just to get established. So how do you start marketing your business online when your cashflow is low? Did you know that there are free options available from Google? I’ve come up with 5 ways to improve findability on Google for free. GOOGLE MY BUSINESS The best form of …
Many business owners that I meet tell me that they’ve tried Facebook advertising but it doesn’t work for them. This might be the case but consider the following points: Consider your audience – what are they interested in reading or watching? Facebook advertising is not a one-time thing. You need to build rapport with your audience before they buy from …
Whilst I have never liked the term – social media – I have named my business – The Social Media Guy. Why is that? Social Media – a problematic term “Social media” puts too much emphasis on people and socialising. Now it holds a negative connotation and is too often blamed for problems in today’s world. To a certain extent, …