How to Connect Facebook & Instagram Accounts

One of the most requested tutorials from business owners is how to connect their Facebook and Instagram business accounts together so that they can post to both accounts from one place (in Meta Business Suite). First things first, make sure you know your Instagram password and ensure that your Instagram account is set to a “professional” account. How to connect …

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Meta Ads Marketing Funnel

Meta Ads Tips: Choose the right objective

The first step to creating a campaign in Meta Ads (Facebook, Instagram, and WhatsApp) is selecting the right objective to help you achieve the best results. Generally speaking, the objectives will match your business marketing goals and follow a similar structure to a marketing funnel. When you click the create button in Ads Manager, a small window will pop-up showing …


Case Study: Unwrap the Magic of Christmas

The aim of this campaign was to promote a Christmas event for Hillarys Boat Harbour. Campaign Duration: 4 weeks Objective: Build brand awareness, increase engagement, drive foot traffic to the event. Tactics: Facebook Event, Facebook posts, Instagram posts, Meta Ads, and event listings. Result: 6.2K people responded to the event and over 5,000 engagements. Link: Restrictions in time and …


Important Announcement

The past few weeks have been the busiest of my life and I am glad to finally publicly announce what’s been happening. After receiving a good offer, I decided to join a marketing agency as a Social Media Specialist. This opportunity will allow me to gain a stronger understanding of social media marketing and the ability to work more efficiently …


Improve Findability on Google for Free

When you start up a business, there are various costs involved just to get established. So how do you start marketing your business online when your cashflow is low? Did you know that there are free options available from Google? I’ve come up with 5 ways to improve findability on Google for free. GOOGLE MY BUSINESS The best form of …

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WA Business Boost Competition

Terms & Conditions To enter, type in the URL of your business Facebook page [For example:] in the comments section of the WA Business Boost Competition post. Your entry will be confirmed by a comment “Registered” in reply. To be eligible, you must own a business in Western Australia. This is a game of chance. Entries open from 7th …

3 Tips for Better Video Calls

At this point in time, more people are working and socialising from home than ever before. There are 3 main aspects that you need to consider to ensure that your video calls are of high quality. Camera These days camera technology has advanced a long way. You can use the front camera on your phone or mobile device, the camera …

What is crossposting?

Crossposting is a way to use videos across multiple Pages. This option can be found under your page’s Publishing Tools, then under the video library section. The best thing about crossposting is that the view count increases collectively but the posts and insights are separate. I’ll explain further. You can crosspost an already-posted video on Facebook Pages without having to …

What is Business Manager?

Access Facebook’s Business Manager here: Business Manager is a separate space from your personal Facebook profile to help manage your business page(s). You can do everything to manage your business page as usual but without the distraction of your personal Facebook feed or notifications. Additionally, Business Manager helps advertisers integrate Facebook marketing efforts across their business and with external …

What is Creator Studio?

This is the first article in a series called “What is…? Wednesday” where I explore the lesser-known features of Facebook. Creator Studio is a little-known feature available from your business Facebook page under the “Publishing Tools” tab. The feature can be easily accessed from this link: Basically, it is the same as the “Posts” and “Video” sections under the …