Facebook Advertising Doesn’t Work

Many business owners that I meet tell me that they’ve tried Facebook advertising but it doesn’t work for them. This might be the case but consider the following points:

  • Consider your audience – what are they interested in reading or watching?
  • Facebook advertising is not a one-time thing. You need to build rapport with your audience before they buy from you or refer someone else on to you.
  • Stick to a consistent content strategy. Give a reason for people to follow you.
  • Don’t “boost” posts unless you have a specific reason. Stop using that blue button and explore the tools in Facebook Ads Manager.

Imagine that your Facebook page is a shopfront of your business and you are having a conversation with a prospective client. How would you talk to them? What would you say?

Don’t hesitate to book an appointment with me to see how I can help your business on social media.