How to Connect Facebook & Instagram Accounts

One of the most requested tutorials from business owners is how to connect their Facebook and Instagram business accounts together so that they can post to both accounts from one place (in Meta Business Suite). First things first, make sure you know your Instagram password and ensure that your Instagram account is set to a “professional” account. How to connect …

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Meta Ads Marketing Funnel

Meta Ads Tips: Choose the right objective

The first step to creating a campaign in Meta Ads (Facebook, Instagram, and WhatsApp) is selecting the right objective to help you achieve the best results. Generally speaking, the objectives will match your business marketing goals and follow a similar structure to a marketing funnel. When you click the create button in Ads Manager, a small window will pop-up showing …

3 Tips for Better Video Calls

At this point in time, more people are working and socialising from home than ever before. There are 3 main aspects that you need to consider to ensure that your video calls are of high quality. Camera These days camera technology has advanced a long way. You can use the front camera on your phone or mobile device, the camera …

What is crossposting?

Crossposting is a way to use videos across multiple Pages. This option can be found under your page’s Publishing Tools, then under the video library section. The best thing about crossposting is that the view count increases collectively but the posts and insights are separate. I’ll explain further. You can crosspost an already-posted video on Facebook Pages without having to …

What is Business Manager?

Access Facebook’s Business Manager here: Business Manager is a separate space from your personal Facebook profile to help manage your business page(s). You can do everything to manage your business page as usual but without the distraction of your personal Facebook feed or notifications. Additionally, Business Manager helps advertisers integrate Facebook marketing efforts across their business and with external …

What is Creator Studio?

This is the first article in a series called “What is…? Wednesday” where I explore the lesser-known features of Facebook. Creator Studio is a little-known feature available from your business Facebook page under the “Publishing Tools” tab. The feature can be easily accessed from this link: Basically, it is the same as the “Posts” and “Video” sections under the …

Facebook Advertising Doesn’t Work

Many business owners that I meet tell me that they’ve tried Facebook advertising but it doesn’t work for them. This might be the case but consider the following points: Consider your audience – what are they interested in reading or watching? Facebook advertising is not a one-time thing. You need to build rapport with your audience before they buy from …

I Have Never Liked “Social Media!”

Whilst I have never liked the term – social media – I have named my business – The Social Media Guy. Why is that? Social Media – a problematic term “Social media” puts too much emphasis on people and socialising. Now it holds a negative connotation and is too often blamed for problems in today’s world. To a certain extent, …