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Meta Ads Marketing Funnel

Meta Ads Tips: Choose the right objective

The first step to creating a campaign in Meta Ads (Facebook, Instagram, and WhatsApp) is selecting the right objective to help you achieve the best results. Generally speaking, the objectives will match your business marketing goals and follow a similar structure to a marketing funnel. When you click the create button in Ads Manager, a small window will pop-up showing …


Improve Findability on Google for Free

When you start up a business, there are various costs involved just to get established. So how do you start marketing your business online when your cashflow is low? Did you know that there are free options available from Google? I’ve come up with 5 ways to improve findability on Google for free. GOOGLE MY BUSINESS The best form of …

What is crossposting?

Crossposting is a way to use videos across multiple Pages. This option can be found under your page’s Publishing Tools, then under the video library section. The best thing about crossposting is that the view count increases collectively but the posts and insights are separate. I’ll explain further. You can crosspost an already-posted video on Facebook Pages without having to …

What is Business Manager?

Access Facebook’s Business Manager here: Business Manager is a separate space from your personal Facebook profile to help manage your business page(s). You can do everything to manage your business page as usual but without the distraction of your personal Facebook feed or notifications. Additionally, Business Manager helps advertisers integrate Facebook marketing efforts across their business and with external …

What is Creator Studio?

This is the first article in a series called “What is…? Wednesday” where I explore the lesser-known features of Facebook. Creator Studio is a little-known feature available from your business Facebook page under the “Publishing Tools” tab. The feature can be easily accessed from this link: Basically, it is the same as the “Posts” and “Video” sections under the …

Facebook Advertising Doesn’t Work

Many business owners that I meet tell me that they’ve tried Facebook advertising but it doesn’t work for them. This might be the case but consider the following points: Consider your audience – what are they interested in reading or watching? Facebook advertising is not a one-time thing. You need to build rapport with your audience before they buy from …

I Have Never Liked “Social Media!”

Whilst I have never liked the term – social media – I have named my business – The Social Media Guy. Why is that? Social Media – a problematic term “Social media” puts too much emphasis on people and socialising. Now it holds a negative connotation and is too often blamed for problems in today’s world. To a certain extent, …